Archive for the ‘Web Analytics’ Category
It is amazing that so many business owners, marketing managers, and web designers consider doing site redesigns, or some type of Internet Marketing, without taking advantage of an essential, powerful, and vital tool like Web analytics. It is like a doctor that skips diagnosing or examining the patient and just starts writing prescriptions for what he or she assumes is the patient’s ailment. This is not like regular marketing with promotional gifts, brochures, and tradeshows. This is a new way of marketing that should be done in conjunction with traditional marketing. People are throwing away insightful and even lucrative opportunities because they don’t focus on learning more about how their website is performing or about whom their visitors and potential customers are.
Conversion is the term used for the ultimate online goal – enticing visitors to do what you want them to do on your site. Conversion is relevant for all site types, whether the site is an ecommerce one meant for purchasing or an informational one where you want visitors to download brochures or documents. Through monitoring site analytics, it is possible to identify what visitors are doing, what pages they are seeing, and what actions they are (or are not) taking. It is amazing how minor adjustments to a site can increase conversion by a huge percentage. Now that is real power!
It is crucial to determine your site goals and to have a clear overall strategy that makes sense for your business. You can use various analytical tools to see if you are achieving your objectives and based on your observations, you will be able to see what corrections and changes you need to make. For example, an online gift shop could see how many people click on the link to buy executive gifts, and how many visitors actually bought them.
When search engines such as Google, Yahoo and Bing return search results, they give two types of search results namely: natural and paid search.
Natural search results are composed of web page listings which closely match a web user’s search question based on relevance. Search engine optimisation (SEO) is all about ranking high in the natural results offered by search engines. Website owners do SEO to ensure that web users searching for information online can easily find their websites because they rank high in the natural search results.
Paid search produces results based on paid advertisements and not SEO like in the case of natural search. In paid search, website owners must pay search engines for their web pages to be displayed on search engine results for certain keywords. Paid search listings show up on search engine results when web users search for information online using certain keywords.
It is possible to tell the difference between paid search and organic search results on search engines because the results are set apart.
Web analytics package comes with web hosting process and offers various benefits to website designers or hosts that seek to maximize the business website reach and profitability. Web analytics is a superior tool that helps in learning the following things. Web analytics has brought in a new revolution into search engine optimization and search engine marketing. Web analytics has indeed changed the manner in which SEO efforts were carried out previously. A blend of web analytics and Search engine optimization tools can prove to be a catalyst that helps in ensuring higher profits for your website.
Web analytics is a widely used technique of determining visitor behaviour on your website and hence helps to achieve a higher conversion rate when the observations from web analytics are utilized in the SEO strategy. There are innumerous benefits of imbibing web analytics and search engine optimization techniques for alluring visitors and generating revenues.
Security is not something you should take for granted, for your company or your customers. As identity theft and cyber crimes continue to grow, you need to know your interface within your business and externally is safe from hacking. Penetration Testing works with your system to determine how vulnerable you are and how vulnerable your information is. By running these tests you can correct problems before they blow out of control. You don’t want to lose business because people see your site as insecure and dangerous to their pocketbooks.
How it Works
A trusted company runs pen testing for you and focuses on any weaknesses you have. From there the options are presented so you will know what can be done to stop the penetration from happening. You will be able to make your interface more secure and keep people from finding these holes. This locks down all the data on your system and helps protect you from the outside world and even inside hackers as well.
Using Web Analytics, the process of measuring the behavior of visitors to a web site, is a very important aspect of Search Engine Optimisation (SEO). By tracking where visitors go and observing the actions they take when visiting a web site you can find ways to increase your profits.
In order to increase the amount of traffic a web site receives, most companies use Search Engine Optimisation (SEO) to improve their search engine rankings and bring in more visitors. However many SEO firms do not offer Analytics as part of their service. Although all the traffic a web site receives is beneficial to a certain extent, some types are much more likely to convert into sales.
Main aspects of Web Analytics:
Traffic Sources – If you use standard statistics software you can identify exactly where visitors to your web site are coming from. By making use of Analytics you can study each individual source of traffic to see how well it is converting. With this information you can identify the type of search phrase or link that sends the most valuable customers to your site. Then you can put your SEO efforts into getting more of this valuable traffic from similar areas.