Posts Tagged ‘The Importance Of Using Web Analytics’
Using Web Analytics, the process of measuring the behavior of visitors to a web site, is a very important aspect of Search Engine Optimisation (SEO). By tracking where visitors go and observing the actions they take when visiting a web site you can find ways to increase your profits.
In order to increase the amount of traffic a web site receives, most companies use Search Engine Optimisation (SEO) to improve their search engine rankings and bring in more visitors. However many SEO firms do not offer Analytics as part of their service. Although all the traffic a web site receives is beneficial to a certain extent, some types are much more likely to convert into sales.
Main aspects of Web Analytics:
Traffic Sources – If you use standard statistics software you can identify exactly where visitors to your web site are coming from. By making use of Analytics you can study each individual source of traffic to see how well it is converting. With this information you can identify the type of search phrase or link that sends the most valuable customers to your site. Then you can put your SEO efforts into getting more of this valuable traffic from similar areas.