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WikiWebAnalytics.com provides an editable online resource for web analytics professionals and people wanting to know more about web analytics. Here is the goal - Create 300 articles in 3 months.
Check out the list of wanted pages requested in articles.
I analyzed the terms used for internal search and found more content ideas straight from the audience!
[edit] Article Excerpt
From Bounce rate:
Bounce rate is the percentage of site visits that end on the first page. If your bounce rate is high, your site didn't meet your visitors' expectations when they visited.
Bounce rate can increase because:
- Long load time of landing page.
- Visitor followed an ad and landing page didn't match the advertisement.
- Accidental click by visitor.
[edit] Calculation
Single access pages / Entries = Bounce Rate (expressed as a percent) This calculation can be applied at the site, page, or section level.
[edit] Growing content
Take a look at some of the articles that still need to be written:
| Campaign Analytics | KPIs | Web Optimization |
|---|---|---|
| Search | Visitor conversion | Experiment |
| Organic Search (SEO) | Visit conversion | Hypothesis |
| Paid Search (PPC,SEM) | Abandoned shopping carts | Treatment |
| Direct Mail | Branded traffic | Taguchi method |
| Affiliates | Revenue per visitor (RPV) | Context |
[edit] Contribute
We are currently trying to reach our goal. Please take a moment and contribute to the web analytics wiki.
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TIP: Include [[wiki links]] to other ideas in your article.
[edit] Site Analytics
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